Customizing Brochures and Pamphlet Printing

Do you know brochures and pamphlets can serve as a marketing strategy?

The terms 'pamphlets' and 'brochures' are sometimes used interchangeably. There is only a slight difference between the two. A pamphlet is generally a book without a hardcover or binding. They are few pages leaflet or a sheet of paper printed on both sides and folded in one, two, three or even four-fold design. It usually contains information covering one subject and traditionally designed for non-commercial purposes. A brochure, on the other hand, is an informative paper document often used in the business environment for advertisement purposes. Whichever the case, both are used for disseminating information and in recent years have been used as promotional documents, to introduce organizations, companies, products or services.

Brochure sizes and folding

Brochures come in different sizes and numerous folding depending on the quantity and quality of content. When planning to make a brochure for web or print, it is needful you know the standard brochure sizes. At CARDS and BANNERS, we offer you different options to choose from and make it unique for whichever purpose it is meant to serve.

Standard brochure sizes (U.S and Canada):

• Letter (paper size = 8.5 × 11 inches)
• Half letter (paper size = 8.5 × 5.5 inches)
• Legal (paper size = 8.5 × 14 inches)
• Rack cards/Envelope (paper size = 8.5 × 3.67 inches)
• Tabloid (paper size = 11 × 17 inches)
• Squares (They do not have an international size standard. Their sizes vary)

Standard brochure sizes (International):

• A3 (paper size = 297 × 420 mm, 11.69 × 16.54 inches)
• A4 (paper size = 210 × 297 mm, 8.27 × 11.69 inches)
• A5 (paper size = 148 × 210 mm, 5.83 × 8.27 inches)
• DL (paper size = 110 × 220 mm, 8.66 × 4.33 inches)

Common fold types:

• Half fold

It is basic in design and easy to open. Its template comes in 8.5×11, 8.5×14 and 11×17 half fold.

• Tri-fold

The popular sizes for this fold are; 8.5×11, 8.5×14, 11×17 and 11×25.5 tri-fold.

• Z fold

It is a three-panel accordion fold and comes in 8.5×11, 8.5×14 and 11×25.5 Z fold sizes.

• 4-panel fold

This is created by folding the paper in half twice to make the folds parallel. Its templates sizes come in 8.5×14 and 11×25.5 4-panel fold.

Now you have knowledge of what you can use brochures for, its sizes and folds, do you need one to boost your business?

At Cards and Banners, we offer free blank templates for designing your brochures and free shipping service (USA only). We use the standard color models for the printing. To help you with pamphlet designing, you have varieties of options to pick from at cardsandbanners.com

You can depend on CARDS and BANNERS printing and folding ability to deliver brochures that will wow your clients.