Few things never go out of vogue, with all the hype of internet marketing, traditional direct marketing remains most efficient, economical, way to reach clients. It is especially true for local businesses, and most of the businesses, in fact, are local.
Door hangers are cheap to get printed; they immediately get attention; they reach precisely to whom they are intended (quite like a mail); provide relevant information to the clients; help build a bridge between the business and client. Door hangers as the name says are delivered to each home. Thus it is a direct and personal message from business to their clients.
Quite like an invitation card for birthday or marriage, door hanger must have some personal touch; it must be printed by the professional printer on the high-quality stock. Remember that most of your future clients would touch it, take it, look at it. First feel of door hanger is vital, as it will decide whether the client would give it a detailed look or just dispose of it.
Reasons to use door hangers
• One of the most cost-effective of methods
• Target customer based on zip code or neighborhood, thus increasing the per dollar return
• Easily deliverable
• Can be used to deliver product promotions, discount coupons, and so on
When ordering printing of door hangers, it is essential to understand that they are mostly printed using offset printing, and they also have particular cut in them, meaning that cost of getting them printing decreases sharply with quantity. Thus, for example, cost of printing 500 or 5000 would differ just by three times. Hence to make your promotional campaign practical and cost-effective, try to order them in maximum quantity.
Knowing tactics of door hanger advertising
Timing is everything in the business, too early or too late are equally bad. Thus depending on the season, festivals, and plan. Distribute door hanger at least one or two weeks in advance. If you start your campaign too early, people would just forget or neglect your offer. On the other hand, starting too late means losing out to the competitors.
Next, ensure that design is attractive enough to catch the attention immediately. As with any kind of advertising, you just have few seconds to grab the attention. Thus catchy design would decide whether door hanger ends up in the trash or on client’s desk.
Door hanger must contain an irresistible offer and call to action. It should convey the benefits of your product or business in the shortest way. Thus give information about price, limited time sale or discounts. You can even offer an extra discount if they bring door hanger with themselves.
Door hangers are also a cost-effective way of brand reminding. Thus let us say that you are already carrying out a campaign through radio, local television, or even through the internet. Door hangers would help to reinforce the brand’s image; they may make the client act and buy your services or product.
So get started with door hangers!
Door hangers are often neglected as an advertising tool, though if used correctly it can be a powerful way to sell your product or services. Like any other advertising medium, there has to be planning.
• The first step is to define the goal of the campaign- any campaign must have a clearly defined primary, secondary, and tertiary objectives. Objectives must be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). So, for example, you can start by defining that you want to increase your sales by 5% in the coming month or season, for this you would need 5000 leads or 300 new clients. If achieved, you can increase your profit by $10,000 per month. Hence, based on this planning you decide the geographical coverage, amount, and budget for door hangers.
• Provide time-limited special offer - door hangers have a short life, experience shows that they work best for providing short-term special offers to the clients. The suggestion must be good enough, and time-limited, so that customer is forced to act within that time limit. It would not only generate business but would also help you to know the effectiveness of chosen promotional channel.
• Get printed from a highly professional company. Better discuss the various options like paper, size and other factors that could improve the attractiveness of your tool. Remember that printers have a better understanding of what works and what not. Thus getting a second opinion from the printing company is not a bad idea. You can even consult your printers about the color schemes (sometimes using unique color combinations may help), ask about the various card stocks, learn about other options like time taken to print, delivery options, and so on. Always get printed door hangers on thick stock, and printing should be colored and dual sided. Incorporating coupons, or adding something valuable may be some of the ways to get the attention of the customer.
• Another important thing in the campaign is to decide about the geography of such campaign. Build your distribution list with maximum information like gender, age, hobbies, marital status and so on.
• Once you are done with the printing, you need to distribute door hangers. You can either distribute them by yourself or hire a third party. Using the third party is expensive, but it would save time. Choice of method would depend on many factors, like if you want to cover 10,000 homes in a day, then the professional company would be the best option, but if you plan to distribute 500 door hangers over a month’s period, you can surely do it yourself.
• The final step in any advertising campaign is to evaluate the returns or benefit from it. Even if you think that you did not do well, it is no reason to get discouraged; it could merely mean that your campaign was wrongly implemented. So get feedback from your clients, friends, printers. Find out the way to do things better next time.
So what is stopping you from bringing your business to next level? Start thinking, planning (SMART), get your door hangers printed, make your plan rolling, and get ready to reap the results of this customer-targeted way of promoting business.
In this whole cycle, just make sure that you are associated with a good printing company for door hangers printing, a company with experience, and a bit of history.
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