The Power of Postcard Marketing: How to Get Started

Postcard printing is a cost-effective and efficient way to promote your business and reach a wide audience. Postcards can be used for a variety of purposes, including direct mail campaigns, event invitations, or simply as a way to stay in touch with customers. At CARDSandBANNERS.com, we offer high-quality postcard printing services to help you create professional, eye-catching postcards that stand out in the mail.

Let's Look At Different Types of Postcards

- Standard postcards: Standard postcards are the most basic type of postcard. They are typically 4" x 6" or 5" x 7" in size and have a designated space for a mailing address and stamp on one side, with the other side reserved for printing.

- Oversized postcards: Oversized postcards are larger than standard postcards and can be a great way to make a big impact. They are typically 6" x 9" or 6" x 11" in size and offer more space for printing.

- Die-cut postcards: Die-cut postcards are special shape postcards that have been cut into a specific shape using a die. This can be a great way to add a unique touch to your postcards and make them stand out.

- Folded postcards: Folded postcards, also known as greeting cards, are postcards that have been folded in half, allowing for additional printing space on the inside. They are a good option for businesses looking to include more detailed information on their postcards.

At CARDSandBANNERS.com, we offer all of these types of postcards and can help you choose the best option for your business.

Designing Your Postcard

Once you've decided on the type of postcard you want, it's time to start thinking about design. A well-designed postcard can make a big impact on potential customers, so it's important to put some thought into it. Here are a few things to consider:

- Branding: Your postcard should reflect your brand and reinforce your company's image. This includes using your brand's colors, fonts, and logo.

- Layout: The layout of your postcard should be easy to read and visually appealing. Use bold headings, catchy subheadings, and bullet points to break up your text into smaller paragraphs to make it much easier for your customer to scan thru it quickly.

- Images: High-quality images can really make your postcard stand out. Choose images that are relevant to your products or services and that reflect your brand.

- Call to action: Your postcard should include a clear call to action, such as "Contact us for more information" or "Visit our website to learn more." This helps to guide potential customers towards the next step in the process.

Now Let's Loon At The Printing Options:

Once your postcard design is complete, it's time to start thinking about printing options. At CARDSandBANNERS.com, we offer a range of printing options to suit your needs and budget. We use offset printing which involves transferring ink from a plate to what we call a rubber blanket, and then it gets transferred onto the printing surface. It is a more expensive option, but it allows for higher print quality and is a good choice for larger quantities of postcards.

Conclusion

Postcard printing is a quick and efficient way to promote your business and reach a wide audience. At CARDSandBANNERS.com, we offer high-quality printing services to make the process even easier. From standard postcards to oversized and die-cut options, we have the expertise and resources to help you create professional, eye-catching postcards. Contact us today to start your postcard printing project.