Door hanger marketing is a method of direct advertising; they are very profitable and viable marketing techniques. Some people think of door hangers as the 'poor man's postcard,' but what most businesses owners do not realize is that door hangers have several benefits you can't get from other marketing techniques.
• Door hangers are delivered to people's houses, but unlike postcards and flyers, they are not lumped with junk mail, so they are more likely to be noticed.
• A specialty of door hangers, not shared by flyers or postcards is that they are placed on doorknobs which makes them almost impossible to ignore.
• Door hangers are way more creative and personal than any other advertising technique.
• It is budget friendly.
• In today's times, door hangers will be very unexpected for your target audience. While all your competitors are focusing on online marketing and trying to reach their audience through social media, you can use the old school way of placing door hangers on their front door. It will not only hold the customer's attention, but it will surely impress them as well.
• If you do your research well, door hangers can be highly targeted. Based on your target audience, you can choose specific neighborhoods or zip codes.
• Research has found out that almost 3 out of every 4 customers prefer printed mail over online marketing, and more than half believe that they can trust print marketing more.
• One of the best advantages of door hangers is that they are better for time-sensitive promotions than all other marketing techniques. With emails and social media advertisement, you have to wait for them to open their inbox or the advertisement to show up on your target audience's social platform. But with door hangers, since they are placed right on the front door, they reach the audience immediately.
Develop an Effective Door Hanger Advertising Strategy
The average response rate for door hanger marketing is between 1%-3% (in some case way greater). You might think that this is not very high, but it all depends on how you look at it. Think about it in terms of Return on Investment (ROI); one or two callbacks are better than none, right?
If you are not convinced, there are ways in which you can increase and even maximize your response rate.
Build Trust
One of the best advantages of door-to-door marketing, inarguably, is the personal touch that the salesman can add. In today's times of online marketing, customers would get highly impressed by a salesman who puts in enough time and effort to go from door to door personally handing door hangers and communicating with customers. This also builds trust among your customers.
Converse with the Customers
A door hanger gives salespeople the opportunity to start a conversation with their target audience. There is nothing that can add a personal touch than a one on one conversation with a potential customer while letting them know that your business operates in their area with an established customer base.
Show Respect for their Time.
One of the most important things you should remember while using the door to door marketing technique is that you should never annoy the customer or harass them, before you start talking, always ask if it is a good time to talk if they say no, respect it. This also goes for your door hanger. The door hanger should not have a lot of information in detail that would bore the customer. What your door hanger is supposed to do is give them information about what your company is, what products or services you offer, in as little words as possible. This also means that the images and graphics you choose for your for hangers should be placed strategically.
Design Tips for your Door Hanger
If you are convinced with the benefits of door hangers and want to print door hangers for your business, here are a few tips and guidelines.
• One of the benefits of door hangers is that they are creative and personalized. So if you want to make your company's door hanger unique and personal in a way that it represents your company, try to switch the shape from the typical rectangle to some other shape which can attract a customer's attention.
• The whole purpose of door hangers is to attract the attention of potential customers. You need to ensure that your door hanger looks bright and lively, with colors that represent your brand. You can give it a UV coating for a glossy finish, or you can use a matte finish, or you can use both, one on each side.
• As they say, "Content is King". When it comes to door hangers, your content needs to be very precise and short. You have a very few seconds of the customers’ attention, so you need to make every word count. Try to use more pictures and graphics.
CARDSandBANNERS.com: How we can Help?
CARDSandBANNERS.com is one of the leading printing websites. They have unlimited options for printing door hangers, from uncoated to matte and glossy finishes, all available in various sizes. Their websites also have multiple blank templates that you can download and use them to set up your door hanger files.
If you have a print ready design for your door hanger, you can upload it on the website, even if you do not have a print ready design, you do not need to worry, they have professionals who can design your door hangers for you, according to your preferences.
Click here to print door hangers in full color and double-sided!
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