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Door Hanger Advertising: How it can Benefit your Business Door hanger marketing is a method of direct advertising; they are very profitable and viable marketing techniques. Some people think of door hangers as the 'poor man's postcard,' but what most businesses owners do not realize is that door hangers have several benefits you can't get from other marketing techniques. Develop an Effective Door Hanger Advertising Strategy
The average response rate for door hanger marketing is between 1%-3% (in some case way greater). You might think that this is not very high, but it all depends on how you look at it. Think about it in terms of Return on Investment (ROI); one or two callbacks are better than none, right?
Build TrustOne of the best advantages of door-to-door marketing, inarguably, is the personal touch that the salesman can add. In today's times of online marketing, customers would get highly impressed by a salesman who puts in enough time and effort to go from door to door personally handing door hangers and communicating with customers. This also builds trust among your customers. Converse with the CustomersA door hanger gives salespeople the opportunity to start a conversation with their target audience. There is nothing that can add a personal touch than a one on one conversation with a potential customer while letting them know that your business operates in their area with an established customer base. Show Respect for their Time.One of the most important things you should remember while using the door to door marketing technique is that you should never annoy the customer or harass them, before you start talking, always ask if it is a good time to talk if they say no, respect it. This also goes for your door hanger. The door hanger should not have a lot of information in detail that would bore the customer. What your door hanger is supposed to do is give them information about what your company is, what products or services you offer, in as little words as possible. This also means that the images and graphics you choose for your for hangers should be placed strategically. Design Tips for your Door HangerIf you are convinced with the benefits of door hangers and want to print door hangers for your business, here are a few tips and guidelines.
CARDSandBANNERS.com: How we can Help?CARDSandBANNERS.com is one of the leading printing websites. They have unlimited options for printing door hangers, from uncoated to matte and glossy finishes, all available in various sizes. Their websites also have multiple blank templates that you can download and use them to set up your door hanger files. Click here to print door hangers in full color and double-sided! |
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